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  • Wärlick Mpuetu

66 years of Apotheken Umschau! iQIP® supports the production process of "Rentner-Bravo"

Updated: Feb 2, 2022

Apotheken Umschau celebrates its 66th anniversary with a twinkle in its eye! The first edition of "Apotheken Umschau" appeared in 1956, the same year the youth magazine "Bravo" made its debut. This coincidence prompted Wort und Bild Verlag to create a special edition of the health magazine to mark its 66th anniversary. Behind closed doors, the Apotheken Umschau has always been derided as "Rentner-Bravo". This is why the title "Rentner-Bravo" adorns the cover of the special edition, in a humorous reference to the youth magazine Bravo. We congratulate Wort und Bild Verlag on this marketing coup and support its high-quality standards with our unique quality monitoring.

Since January 15, 2022, the special edition of the Apotheken Umschau has been available free of charge in all pharmacies.


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